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Innovative Music Video Pick of the Week: Traphik & Tori Kelly- “Magnetic”

Magnetic

Traphik ft. Tori Kelly

Directed by Todd Angkasuwan

One of my favorite YouTubers, Timothy DeLaGhetto, and American Idol alumna, Tori Kelly, recently joined forces and created this quirky, catchy song titled Magnetic. The lyrics and the music video simultaneously prove the awesomeness that is good chemistry, or, as the song as the song says, “a magnetic connection”.

I’m a big fan of animated, pop-y, colorful words and effects in music videos, so I was big fan of this one from the start. Besides a few awkward effects (like the wall-sliding parts), I choose this to be my pick for this week’s Innovative Music Video.

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